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Amazon Prime Day 2023: July 11 & 12 locked in for the huge sale

Updated Jun 21st, 2023 1:01AM EDT
Image: BGR

Amazon Prime Day 2022 arrived in a huge way. In fact, Amazon announced after the event that Prime members purchased more than 300 million items. But that was 2022, and we’re now turning to the big event in 2023 — and Amazon has announced that Prime Day 2023 will take place on July 11 and July 12.

That means Amazon’s big summer sale is coming up soon. We’ve already started thinking about the sale and types of deals that we’ll get during the event. We’ve covered Prime Day for years, and we know that it’s important to start preparing for the event well in advance.

What does the sale offer early access to? According to Amazon, the deals you’ll see during this shopping event will rival the best deals you would otherwise get during the holiday season. So, you could take care of your holiday shopping early — or simply pick yourself up something nice.

We’ll keep you posted on all the details surrounding Prime Day 2023. Here’s everything you need to know about the event so far.

What is Amazon Prime Day?

Amazon Prime Day is an annual online shopping event hosted by Amazon, the world’s largest e-commerce platform. Launched in 2015, the event was initially conceived as a celebration of the company’s 20th anniversary, but it quickly evolved into a highly anticipated shopping extravaganza for Amazon Prime members. It typically takes place during the summer months, often lasting for 48 hours or more, and offers a ton of exclusive deals, discounts, and promotions on a vast array of products and services available through the platform. The event has become a cornerstone of Amazon’s retail calendar, drawing millions of consumers from around the globe and generating significant revenue for the company.

To participate in Amazon Prime Day, shoppers must be subscribed to Amazon Prime, the company’s subscription-based service that offers various benefits such as free shipping on eligible items, access to streaming music and video content, and exclusive discounts on certain products. On Prime Day, Amazon Prime members can take advantage of significant markdowns on thousands of items across multiple categories, including electronics, home appliances, fashion, and more. In addition to the sales, the event features limited-time Lightning Deals, which offer deep discounts on specific products for a short period or until the inventory runs out, as well as Spotlight Deals, which showcase a curated selection of popular items at discounted prices.

Over the years, Amazon Prime Day has grown in scale and reach, influencing not only Amazon’s sales but also the strategies of its competitors. In response to the event, other major retailers have started to offer their own promotions and sales during the same period, leading to an industry-wide phenomenon known as “Black Friday in July.” As a result, Amazon Prime Day has become more than just a shopping event for Amazon Prime members; it has transformed into a significant retail moment that generates increased consumer spending and drives competition among retailers, ultimately benefiting both shoppers and the broader e-commerce industry.

When is Amazon Prime Day 2023?

Amazon Prime Day 2023 is taking place on July 12 and 13. This lines up with previous years — when the event typically takes place during the summer months. Exact dates have varied a little, but in many instances, Amazon Prime Day has occurred in July.

When did Amazon Prime Day start?

Amazon Prime Day, initially launched on July 15, 2015, was introduced as a one-day shopping event to celebrate the company’s 20th anniversary. The concept quickly gained traction, turning into an annual online shopping extravaganza exclusive to Amazon Prime members.

Over the years, the event has expanded both in duration and scale, evolving from a 24-hour event into a 48-hour marathon of deals and discounts. The success of Prime Day has transformed it into a cornerstone of Amazon’s retail strategy, drawing millions of shoppers worldwide and generating substantial revenue for the company.

Additionally, the impact of Amazon Prime Day has extended beyond the platform itself, prompting other retailers to offer competing sales and promotions during the same period, leading to the emergence of an industry-wide phenomenon colloquially referred to as “Black Friday in July.”

What were the best Prime Day deals from last year?

As we head towards Prime Day 2023, here are some of the best deals from Prime Day 2022.

Amazon Prime gift card deals

As usual, Amazon offered some pretty sweet gift card deals for Prime Day 2022. Notably, the company was giving a $10 gift card to customers who spent $50 during the Prime Early Access Sale. You can learn more about the deal here.

Best Prime Day Apple deals 2022

MacBook next to AirPods Pro.
MacBook next to AirPods Pro. Image source: nhannan/Adobe

Apple deals are some of the hottest deals out there. The company doesn’t routinely take advantage of Prime events to offer huge deals, but we could still see some hidden gems on Macs, Apple Watches, AirPods, and more, for Prime Day 2023.

AirPods (2nd Generation)

AirPods have been a massive hit since they launched, and for good reason. The 2nd-generation AirPods allow you to get that awesome Apple product integration, plus you can charge them by placing them right on a Qi charging pad. Easy.

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Apple AirPods Pro (2nd Generation)

The new AirPods Pro are better than the previous generation in plenty of different ways. This deal may not bring them down that much lower than the normal price, but it is still the lowest price we’ve seen them at since they launched.

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Apple iPad Air

iPad Air (2022) MainImage source: Christian de Looper for BGR

The 2022 iPad Air is the iPad to beat. Sure, the iPad Pro offers a few extra bits and pieces, but it’s also a whole lot more expensive. The iPad Air still offers a modern design, beautiful display, and more. It comes in a range of colors, plus it can offer cellular connectivity.

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Apple M1 MacBook Air

Looking for a great laptop that offers an incredible battery life and a super portable design. The M1 MacBook Air is the way to go. The laptop may not be the latest-generation model, but it still has plenty to offer — and is absolutely more than good enough for the majority of customers.

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Best Prime Day TV deals 2022

Amazon Fire TV Omni QLED Series TV showing ambient art.
Amazon Fire TV Omni QLED Series TV showing ambient art. Image source: Amazon

In the market for a new TV? Prime Early Access is a great time to buy, especially if you’re in the market for a device with Amazon’s own Fire TV operating system. Here are some of the best Amazon Prime Early Access TV deals available.

Amazon Fire TV Omni 43-inch

The 43-inch Amazon Fire TV Omni offers Amazon’s Fire TV operating system and decent image quality at a pretty low price. For the Prime Early Access Sale, the TV is available for $330, down from $410.

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Amazon Fire TV Omni 75-inch

Want something a lot bigger than the 43-inch TV above? The Omni series comes in a range of sizes, and the 75-inch model is the biggest. It’s available at a pretty massive discount too. For this event, you can get the TV for $720, which is a huge discount from the original price of $1,050.

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Best Prime Day smart home deals

Want to make your home a little smarter? Amazon has announced deals on all kinds of smart home devices that can integrate with Alexa. Here are the best Prime Early Access smart home deals.

Amazon Smart Plug

Want to make your older devices a little smarter? The Amazon Smart Plug is the way to go, offering integration with Alexa, and coming at a pretty low price.

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Amazon Smart Air Quality Monitor

Monitoring air quality is always a good idea, and those who want to keep better tabs on the air quality should consider the Amazon Smart Air Quality Monitor.

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Best Prime Day deals on streaming devices

Streaming media devices connect your TV or home theater to the internet and allow you to stream content through streaming apps or TV service providers. While we have yet to see if we’ll get any streaming device deals during Amazon’s second event, here are some of the best streaming device deals so far.

Amazon Fire TV Stick 4K

The Amazon Fire TV Stick 4K is an excellent streaming device for most, offering a crisp 4K resolution, support for all your favorite streaming devices, and more.

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Amazon Fire TV Stick 4K Max

The Fire TV Stick 4K enhances your cinematic experience by boosting the already great Fire TV Stick 4K by 40%. It supports next-gen Wi-Fi 6. Your viewing will never be the same.

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Best Prime Day headphone deals 2022

AirPods Max Side

Looking for a great new pair of headphones? Good headphones can completely change how you listen to music and other audio. Here are the best headphone deals we could find.

Apple AirPods (2nd Generation)

AirPods are a great way to get a pair of easy-to-use headphones that work perfectly in Apple’s ecosystem. These headphones may be the last-generation model, but they still look good and sound decent, plus they support things like automatic switching, which is always helpful.

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Bose Noise Canceling Headphones 700

If you’re looking for some of the best wireless headphones out there, then the Bose Noise Canceling 700 headphones are absolutely worth considering. These headphones offer some of the best noise cancelation tech out there, along with a great sound quality and stylish design.

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Best Prime Day phone deals 2022

Google Pixel 6 Pro
Google Pixel 6 Pro Image source: Christian de Looper for BGR

Looking for a new phone? While the likes of headphones and TVs often get all the attention for Prime Day, we still saw some great deals on smartphones for the big event. Here are the best phone deals available for the Amazon Prime Early Access Sale.

Google Pixel 6 Pro

The Pixel phone series has been getting much better recently, with the launch of the new Pixel 6 Pro. The Pixel 6 Pro offers a Google-designed processor called Tensor, a better camera system and an all-new design. It’s a great phone, and while it was a little buggy at launch, it seems to have gotten past those issues.

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Samsung Galaxy S22 Ultra

Perhaps you do want fully flagship specs in every way you can get, and in that case, it’s worth going for the Samsung Galaxy S22 Ultra. The Galaxy S22 Ultra has similar performance as the entry-level Galaxy S22, but steps up the display quality, camera, and adds a stylus, for a Galaxy Note-like experience.

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Samsung Galaxy Z Fold 4

Want the cutting edge in smartphone technology? That’s where the Samsung Galaxy Z Fold 4 comes in, with two large displays, a high-end camera, and more. Normally, the Z Fold 4 is incredibly expensive, but right now it’s available at a solid discount.

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Best Prime Day laptop deals 2022

Looking for a new laptop? While we have yet to see if we’ll get any laptop deals for Prime Early Access, but there are still some great deals to consider, which you can see below.

Apple M1 MacBook Air

MacBook Air
Apple’s M1-powered MacBook Air, as shown during the “One More Thing” press conference. Image source: Apple Inc.

There may be an M2 MacBook Air now, but the M1 model still has a lot to offer. For starters, it’s still easily powerful enough for most, plus it boasts an excellent battery life, and a lower price.

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Amazon Echo deals

Amazon Echo Show 5 on a table with smart home controls
Amazon Echo Show 5 on a table with smart home controls. Image source: Christian de Looper for BGR

Amazon Echo (4th Gen)

The Amazon Echo is Amazon’s best smart speaker to date, boasting a solid audio quality and a ton of great features.

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Amazon Echo Show 5

The Amazon Echo Show 5 is sure to be a hot seller for Prime Day, and Amazon is already setting the device on sale at only $34.99. That’s a big deal since it was listed at $84.

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How to shop on Prime Day or Prime Early Access

If you’re looking for Prime Day or Prime Early Access deals, you will need to sign up for an Amazon Prime account. Amazon Prime membership is currently $14.99 per month or $139 per year. You can also start a free 30-day trial on Prime.

You’re only eligible for the free trial if you have not been a member in the past. If you do not wish to retain your membership after the sale, make sure you cancel before the one-month trial ends.

Here’s a list of other key Prime Early Access coverage:

How to find the best Prime Day deals

Price check everything

When shopping for Prime Day, the most important rule is to price check whatever you’re buying. CamelCamelCamel is a website that can help out with this. It tracks price lows, so you’ll be able to see if the item you’re looking at was cheaper at some point than it is right now.

There’s also a Chrome extension called Camelizer, which you can install and click on anytime you want to look at the price history of a product. If you’re an Amazon Prime member and are shopping on, any big brand should be displaying the correct pricing.

Watch out for shady reviews.

You should always be on the lookout for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it’s become near-impossible for Amazon to keep up.

Fakespot can analyze the quality of reviews on any Amazon page and assign a letter grade indicating whether the product has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews and offers a failing or passing grade. 

Try to scan for in-depth reviews on any item you’re about to purchase. If most of the reviews on an item consist of the same generic phrases, there’s a high chance that the reviews are fake.

Avoid buying junk

Amazon and many of its 3rd party sellers are sitting on a stockpile of unsold items. As a result, you can find a fire sale on a range of off-season items and apparel during Amazon Prime Day 2022. It’s advisable to buy only things you actually need to avoid the trap of not-so-useful purchases.

Don’t be afraid of refurbished items.

If you’re looking to make huge savings, a refurbished item may be worth considering. Amazon tends to offer solid refurbished Apple Watch deals. There’s also an Amazon warehouse website listing deals on pre-owned, used, and open-box items. Keep in mind that most actual Prime deals will be on new items — so if you come across a refurbished item, it’s worth taking a quick look at how much it costs new.


When is Amazon Prime Day 2023?

Prime Day 2023 will take place on July 12 and July 13.

Is Prime Day once or twice a year?

Amazon Prime Day itself is still only once per year — but Amazon has announced a second Prime-exclusive sale, which it calls the Prime Early Access Sale. So, there are two Prime-themed events, but they have different names.

Are things actually cheaper on Prime Day?

Yes! Not only does Amazon discount its products on these days, but plenty of other companies also get in on the fun too. Lots of things are cheaper on Amazon Prime Day, so it’s well worth taking advantage of the event.

Do other retailers have Prime Day deals?

Technically speaking, no. Prime Day is exclusively an Amazon event. However, many other large retailers may launch promotions of their own to take advantage of the huge online audiences around Prime Day and Prime Early Access.

Is Prime Day worth it?

Yes. If you’re in the market for a new device or product, then Prime Day is absolutely worth taking advantage of. You have to be an Amazon Prime member for these deals.

Do I need Prime for Prime Day?

Yes. You will need Amazon Prime to take full advantage of the Prime Day and Prime Early Access deals. Amazon Prime offers things like free two-day shipping, access to Prime Video, and more. It’s worth it for those who regularly shop on Amazon for the shipping alone. Amazon has discounts for some people too — like students.

Christian de Looper Senior Reviews Editor

Christian de Looper is based in sunny Santa Cruz, California. He has been expertly reviewing tech products for more than 8 years, and brings experience in deep technical analysis of consumer electronics devices to BGR's reviews channel.